Business Insight Lead (User Growth)

About the role

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world. Requirements · Optimize user growth & marketing strategies / analysis based on our current global ecosystem · Lead full-funnel user journeys analysis: acquisition → activation → conversion → retention · Drive multi-channel user acquisition (KOLs, Paid Ads, SEO, referrals, communities, social etc.) · Set up & track key metrics: CAC, LTV, retention, conversion, viral coefficient · Run rapid A/B tests, iterate growth models, and improve user quality · Tailor strategies for local markets with deep user insights · Collaborate cross-functionally to bring strategies to life Responsibilities · 8+ yrs in user growth / performance / digital marketing · Global market experience (MENA, LATAM, SEA, Africa, etc.) · Strong data mindset, familiar with growth tools & KPIs · Internet, Web3, or fintech background preferred · Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be a strong advantage · Adaptable, entrepreneurial, and hands-on Why Binance · Shape the future of finance · Collaborate with world-class talent in a user-centric global organization with a flat structure · Tackle challenging projects in a fast-paced and innovative enviornment with autonomy · Thrive in a results-driven workplace with opportunities for career growth and continuous learning · Competitive salary and company benefits · Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team) Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you acknowledge that you have read our Candidate Privacy Notice . We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Responsibilities

• —· 8+ yrs in user growth / performance / digital marketing
• —· Global market experience (MENA, LATAM, SEA, Africa, etc.)
• —· Strong data mindset, familiar with growth tools & KPIs
• —· Internet, Web3, or fintech background preferred
• —· Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be a strong advantage
• —· Adaptable, entrepreneurial, and hands-on
• —· Shape the future of finance
• —· Collaborate with world-class talent in a user-centric global organization with a flat structure

Requirements

• —· Optimize user growth & marketing strategies / analysis based on our current global ecosystem
• —· Lead full-funnel user journeys analysis: acquisition → activation → conversion → retention
• —· Drive multi-channel user acquisition (KOLs, Paid Ads, SEO, referrals, communities, social etc.)
• —· Set up & track key metrics: CAC, LTV, retention, conversion, viral coefficient
• —· Run rapid A/B tests, iterate growth models, and improve user quality
• —· Tailor strategies for local markets with deep user insights
• —· Collaborate cross-functionally to bring strategies to life
• —· 8+ yrs in user growth / performance / digital marketing

Skills